Changemaker Interview: Advanced Micro Devices Makes Big Impact with EcoChallenge

NWEI’s Director of Membership and Engagement, Liz Zavodsky, sat down with Kate Barber, the Go Green Project Manager for AMD (Advanced Micro Devices) to talk about AMD’s inspiring experience participating in NWEI’s EcoChallenge.  During the EcoChalleng over 300 AMD employee team members from three continents and seven countries saved over 1,500 plastic bottles from the landfill, over 8,400 pounds of CO2 from entering the atmosphere, and over 18,000 gallons of water. Here, Kate shares what inspired AMD to participate and tells us more about the impacts. 

What inspired AMD to participate in the EcoChallenge?

Sustainability is a core part of AMD culture as well as our business strategy, and it’s something we work towards daily. Our commitment to environmental stewardship is visible at so many levels within the company: in our sites’ active green teams and thriving community volunteer programs, and embedded in our mission to design the most advanced and energy efficient computing products on the market. At AMD, our employees are always eager to design a better world and push themselves to new heights of innovation. We knew that if we challenged AMDers to find new ways to conserve and protect the planet through the EcoChallenge, we’d get a great response. It was no surprise that AMD enthusiastically participated as a global team and reached second place in the October 2016 EcoChallenge.

What are AMD’s 3 biggest takeaways from the Eco Challenge?

  1. Keeping the Momentum: The success of the EcoChallenge underscored the enormous potential we have to harness AMDers’ passion for the protecting the earth to drive even more successful eco-initiatives year round. The EcoChallenge has already helped galvanize new projects by our site green teams and we believe it will spark even greater momentum for our annual worldwide Earth Week events in April.
  2. Innovation through Collaboration: The EcoChallenge provided an amazing platform for AMDers to easily share ideas as a team. We strongly believe this sort of collaboration and exchange of ideas is an essential piece of what makes us great at what we do: creating innovative, high performing, and energy efficient products. In 2014, AMD set an ambitious goal — our 25×20 Initiative — to accelerate the energy efficiency of our mobile processors 25-fold by 2020. We’re proud to be ahead of schedule towards that goal. The success of the Eco-Challenge inspires us to collaborate, innovate, and work even harder to meet the challenge.  
  3. Individual Actions, Big Results: Seeing the impact and collective difference we can make through each of our individual efforts solidified our position that we’re all in this together. Being green is about more than what each of us can do as individuals to reduce our personal impact on the earth, it’s about the incredible results that we can all achieve together through our collective actions. We’ll keep this perspective alive in conversations and projects throughout the year as we continue to grow our established green programs: helping AMDers choose sustainable commute options, reduce waste, use less energy, and reduce overall environmental impact.

Thanks to AMD and Kate for sharing this story of change! Interested in bringing the EcoChallenge to your organization? Customized, private EcoChallenge events are available year-round. For more information, click here. And, for more information on AMD’s efforts to ignite change, visit their Corporate Responsibility website.

*Kate Barber is Go Green Program Manager for AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.


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