Here at NWEI, we believe in the power of engaging employees. According to an Employee Engagement Report by BlessingWhite Research, fewer than one in three employees worldwide are engaged. In fact, according to the same study, nearly one in five are actually disengaged! An employee attitudes survey by Sirota Survey Intelligence uncovered that “When employees are positive about their organization’s Corporate Social Responsibility commitment, employee engagement rises to 86%.” Furthermore, the Society for Human Resource Management Report (SHRM) notes that firms with sustainability programs reported improved employee morale, more efficient business processes, stronger public image and increased employee loyalty.
Sparking collaboration and the conversations that matter is critical to organizational health – as well as attaining sustainability objectives. This is why we love Sustainable Business Oregon’s article, Beyond Green Teams, which highlights two businesses that have chosen to use NWEI discussion courses as a way to forge common ground and work more effectively together. As the authors state, “while engaging customers in sustainable design remains both challenging and crucial for forward-looking companies to thrive, it can be tempting to overlook the importance of first engaging employees on the issue.”
Read below for an excerpt, or click here to read the full article.
In recent months we’ve seen an uptick in businesses owning up to what their sustainability initiatives really mean for their customers, and the answer is resounding: Nothing tangible.
Says the customer: Where’s the value for me?
The disconnect can be unsettling for companies like ours (and likely yours), whose work considers deeply how our built environment affects the natural one, both in the short- and long-term.
And yet, while engaging customers in sustainable design remains both challenging and crucial for forward-looking companies to thrive, it can be tempting to overlook the importance of first engaging employees on the issue.
Sure, your business may operate by the triple bottom line. It may even have a sharp hiring process that discerns between the faithful and the fair weather. But just as the vital nuances of sustainability in the built environment are lost on customers, so too are they lost in the shuffle on the job. Ah, yes — even at your company.
That’s why Mahlum and PAE, who collaborate frequently on architectural design and engineering projects, began hosting weekly discussion courses curated by Portland’s Northwest Earth Institute. What began as a joint-effort to honor sustainability’s central role in our work quickly revealed itself as an indispensable way of going about our business…
For the full article, click here.
Deborah McNamara is Director of Organizational Partnerships for the Northwest Earth Institute.